Corporate event planning involves designing strategies to support corporate objectives, incorporating key messaging, designing a creative approach to the event that is consistent with branding and corporate culture, developing and executing a logistics plan so that the event is executed flawlessly. Events can be face-face but more and more organizations are exploring virtual events using technology like Second Life.
Full-time corporate event planners plan, organize and execute a variety of events including marketing events such as trade shows, client apperciation events, and employee events. Independent or freelance event planners perform the same function but tend to work on project basis.
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